![]() If you send legitimate, relevant campaigns, it’s a win-win for both sides. While it sounds harsh, it ensures the platform stays free of spammers and end users continue to enjoy the experience. The customer also has the power to directly impact your quality score and sending quotas by blocking or reporting you. The same list building best practices as with email marketing apply. WhatsApp is adamant that only opt-in contacts are messaged through the API, making it fully GDPR-compliant. Through the API, you can apply for the WhatsApp green tick as well, an official account symbol for extra reassurance. This applies to both companies using the WhatsApp Business app and the API. Here’s how to create such a WhatsApp business account. ![]() From a business point of view, it’s secure enough to exchange sensitive information like password resets.Īlso, all WhatsApp business accounts go through obligatory authentication to give customers peace of mind. Users enjoy the fact that all WhatsApp chats are encrypted. The WhatsApp Business API also connects to your CRM suite, enabling you to use customer insights to customize your communication.įor more ideas, check out our guide to WhatsApp marketing. You can ask questions to make precise product recommendations, unlike on-site upsell widgets. You can send personal account credentials, order updates, and provide assistance in a safe, one-on-one chat. Private and personalizedĭirect messaging is great for tailored offers and individual customer service. In fact, WhatsApp messages get an unbeatable 98% open rate and 45-60% click rate. This gives you a much larger time window to send marketing messages. 80% of WhatsApp messages are read in the first five minutes. While people often put off reading emails, they usually check incoming messages right away, even on the go. WhatsApp for business is a real-time communication channel. WhatsApp user penetration by country (eMarketer) In short, there are no barriers for active users and if you decide to use WhatsApp Business, your audience is already there. They only need a phone number to get started and the messenger app is intuitive to use. That makes it great for keeping in touch with family and friends abroad. WhatsApp’s popularity is in part due to it being completely free for consumers and substituting SMS and phone calls, both paid. It’s also gaining traction in France, Germany, the United States, and Italy. ![]() Over two billion people already use WhatsApp, which makes it a market leader in instant messaging apps.Īvailable in most countries (180), almost everyone in India, Brazil, Argentina, South Africa, Malaysia, Colombia, Turkey, Spain, Indonesia, Nigeria, and Kenya is a WhatsApp user. 15 Benefits of WhatsApp Business Account 1. WhatsApp is a flexible and effective messaging channel to get up close and personal with your customer base.Īny company, from ecommerce to small businesses, can use WhatsApp campaigns to build stronger customer relationships.īefore we go into details, here’s a quick refresher about the difference between WhatsApp and WhatsApp Business.WhatsApp offers customer support and marketing opportunities that improve the customer experience.WhatsApp is already the most used messaging app and opens up markets for you.So it’s only normal to want to know what you’re getting out of it before jumping in.Īs an overview, the benefits of WhatsApp for Business can be grouped in three main categories: Considering using WhatsApp Business, but wondering if it’s worth it? Adding WhatsApp campaigns to your existing marketing strategy and customer support tools is a big step.
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